Coffee Roasting Process

Discover the transformative journey from raw green beans to richly aromatic roasted coffee. Each stage of roasting unlocks complex flavors, aromas, and textures. Below are video demonstrations of key milestones in the craft. Replace the placeholders with your own videos to showcase your unique approach to roasting.

← Back to Gallery

Green Bean Selection

Evaluating moisture, density, and defect levels before roasting begins.

Local MP4 embedded. Replace poster or file name as needed.

Drying Phase & First Crack

Water evaporates and beans turn yellow; audible first crack marks key chemical changes.

Placeholder – replace with proprietary footage.

Development & Flavor Formation

Careful heat modulation builds sweetness without tipping into bitterness.

Customize with your roast profile video.

Rapid Cooling

Stopping the roast at the exact target to preserve desired flavor balance.

Replace with a clip of your cooling tray or technique.

Quality Cupping

Assessing aroma, acidity, body, and aftertaste before releasing a batch.

Swap with internal QC session video.